Join author and consultant David Allison, a veteran of the Vancouver Real Estate Development community, as he shares insights from his latest book about Baby Boomers, a demographic that will shape our industry for decades to come.
The industry is building homes for the wealthiest Boomers now, and they are selling, but what about the Boomers (who make up more than half of the total demographic) who can't afford luxury towers? There is a major market opportunity to make millions of middle-class Boomers happy as they downsize to denser urban environments.
What you'll learn:
- What are Boomers biggest fears about this move to Multi-Family living?
- What do they like about it? What do they wish they could find?
- What motivates them most? What worries them most?
- And much more??
Thank you to
Quantum Properties for sponsoring this event.
SAVE THE DATE for the
FRASER VALLEY MAYORS' PANEL taking place October 13, 2016
ABOUT DAVID ALLISON
David Allison is the Senior Advisor at David Allison Inc., a boutique advisory group based in Vancouver, with clients across Canada and the USA. In 2004, he founded an award-winning real estate development marketing firm that worked on hundreds of projects around the world. In 2015, he sold the company to management. From 2005 - 2008 he was the VP Marketing for a national luxury real estate brokerage, and for their project-marketing division with offices in 70+ countries around the world. He’s written three books on real estate development marketing, won numerous industry awards, taught masters and undergraduate university marketing classes, and served on the board of the Urban Development Institute Pacific Region for 5 years. He is a frequent speaker, writes a weekly column for RENX.ca the Real Estate News Exchange, and in 2015 was named Editor-at-large by the Urban Development Institute.