As our population and housing requirements continue to expand the opposing sides of the housing debate will likely grow even further apart.
New data can help. Based on 100,000 statistically rigorous surveys collected by a university research team, industry-veteran David Allison has spent four years creating a unique data tool that can identify the shared values of any group of people.
Why does this matter? Because what we value determines what we do. If you understand scientifically what a group of people value, what they really care about the most, you can predict and influence their behavior.
At this special UDI breakfast he will share his findings and, for the first time, identify the triggers that will lead to more constructive community engagement.
Learn the accurate demographic and psychographic profiles for both sides of the housing debate, specific to Vancouver
Learn the values that both sides share: the common ground that can reduce the friction in any debate
Learn the triggers to behavior that will create more meaningful interaction
These findings are accurate to within +/- 3.5% with a confidence level of 95%: this is more rigorous than required for a Ph.D. from Harvard
This is a crash-course in quantitative sociology, with never-before-measured metrics specific to our market
David Allison has spent decades influencing audiences for big brands around the world. In 2015 he sold his award-winning strategic communications firm and began to build the Valuegraphics Database.
Already containing a quarter-million surveys from 59 countries, In 2019, Valuegraphics will become the first worldwide database of shared human values. This database can predict how an audience will behave, and how to best influence that behavior for B2B, B2C and internal audiences too. Douglas Coupland says “David can see the patterns in the noise and tell us what the real signal is." Dorian Carroll, Vice-President at Amazon, says "David knows how to understand, reach and motivate target audiences more effectively and efficiently."
His book about Valuegraphics, We Are All The Same Age Now, was the #1 global marketing and consumer behavior best-seller within 24 hours of its release. Inc Magazine named his book one of the top ten Leadership Books of the year. Kirkus Reviews called it "a genuinely original contribution to marketing literature."
David helps organizations as diverse as global fashion brands and Wall Street hedge funds influence their audiences as much as 8X more powerfully than ever before. He is speaking to the UDI thanks to a special arrangement with his agents at the National Speakers Bureau and the Global Speakers Agency.